Who We Are
Meet Greg
For nearly 30 years Greg has been focused on helping businesses of all sizes make better decisions with data, modeling, deliberate testing, strategic planning, trade off evaluation and structured thinking in order to drive growth and profitability.
His career began in financial services before shifting towards tech focused, e-commerce retailers. Throughout the years, Greg has successfully built Business Analytics functions and teams to support decision automation, predictive analytics, marketing personalization tools, capacity planning and novel cost allocation models which powered precise pricing decisions. He has led initiatives to build credit loss forecasting, revenue forecasting, Business Intelligence platform development and many strategic pricing optimization projects.
Greg believes that analytics are often the overlooked key to building an amazing team and business strategy. If you understand, measure and optimize around the truly important business KPIs you can use your human capital investment to drive the most impactful business levers.
Greg approaches problems in a very pragmatic way which allows quick wins, fast iterations and continued progress in a cost-effective way. Greg is passionate about addressing pricing and profitability problems, helping build an organization’s analytic mindset and developing team members’ capabilities while furthering their career opportunities.
Meet Naomi
Naomi’s early career began in food and hospitality, both as a chef and in operations, tethered to the pillar of nourishing people. She spent almost a decade helping to operate and scale the Boulder-based mission-focused, high-growth restaurant group, The Kitchen, while simultaneously co-founding her own CPG company, Birch Benders, which she exited in 2020.
Naomi is a firm believer that a business can only be successful if it supports its people. With that principle in mind, she created a People Ops function during her tenure at The Kitchen, developing all core and strategic People Ops processes while scaling the company from 75 to 800 employees in 6 states. With her passion in startup and growth businesses, she has since scaled sustainable and strategic People Ops functions in Cannabis, Consumer Goods, and venture-backed eCommerce industries. She’s worked with a full spectrum of work environments from fully remote to having an all hourly, in-person team. Recognizing a critical inflection point where progressive HR expertise unlocks scaling potential, Naomi, a true entrepreneur, launched Three Hive Strategy in 2023 to help startup businesses transform their growth trajectory.
Naomi is a truly collaborative leader who has touched all areas of people operations and is knowledgeable in the functional areas of payroll, benefits, and compliance. However, she is most driven in supporting strategic process development, organizational design, retention strategies, hiring, and facilitating strong executive-level communication and collaboration. Naomi holds her SPHR certification, is a Certified Practitioner of the ECHO Listening Profile, and is a facilitator of ECHO Listening’s 6-week Listening, Leadership, and Performance communication training series.
In her free time, Naomi enjoys spending time with her family and many animals on their horse ranch in Colorado, where they ride, board horses and host farm dinners. When she’s not on the ranch, Naomi enjoys dining out, skiing, riding bikes and seeing her favorite band Phish.
Meet Iva
Iva Marie Townsend is a seasoned Human Resources executive and consultant with over two decades of progressive leadership experience in dynamic, growth-oriented environments. A Chicago native, she earned her B.A. in Biology and History from the University of Colorado, Boulder, and has called Boulder home since 2000.
Throughout her career, Iva has been a transformative force in scaling people operations. She spent over 20 years as a senior leader at Big Red F Restaurant Group, establishing and leading the HR function from the ground up. In 2021, she brought her people-first philosophy to Denver Beer Company as Director of HR and Culture, partnering with executive leadership to drive cultural alignment and organizational growth during rapid expansion.
Iva is recognized for her strategic agility, pragmatic leadership, and deep expertise in employee relations, organizational design, culture development, and HR compliance. With a hands-on, people-centered approach, she helps businesses build resilient, inclusive workplaces that support both performance and purpose. She leads with empathy and clarity, passionate about aligning business strategy with human potential through thoughtful HR practices.
Iva lives in North Boulder and remains an avid traveler, trail runner, and committed Chicago sports fan. She enjoys cooking for friends and family, exploring culinary scenes, and spending time outdoors year-round.
Meet Brittany
Brittany is a dynamic HR professional with a proven track record of developing and implementing HR strategies within early stage and high growth organizations. She has held People leadership roles at companies such as WeWork, Sakara Life, and Sunbit, where she played a crucial role in driving people vision and building HR functions from the ground up. Throughout her career, she has worn many hats—from rolling out organizational systems, designing and launching performance management, management development, and job architecture programs to running complex HRIS implementations.
As a People leader, Brittany's experience equips her with a deep understanding of unique workforce challenges and she strives to provide innovative, tailored solutions. Inspired by her passion for making a positive impact, she seeks thoughtful ways to support organizational mission and evolution while empowering individuals and teams. She is dedicated to building purposeful programs that disrupt the status quo, promote professional development, and foster growth through people.
Brittany is highly regarded for her exceptional ability to create strong relationships with stakeholders at all levels and adapt quickly to changing business needs. These strengths position her as a trusted partner for leadership teams seeking to build high-performance, people-focused organizations. As a People Consultant, she has supported clients across HR system implementation, change management, performance management, training, and compensation cycles.
Brittany lives in Phoenix, Arizona where she enjoys Pilates, high energy fitness classes, exploring Arizona's restaurant scene, and seeing live music. She cherishes spending quality time with friends, family, and her cat, Tux.
Meet Carly
Carly started her career in the non-profit sector as a case manager and care coordinator for at-risk communities, driven by compassion and the desire to support continuous growth. She spent a decade building meaningful connections, cultivating a nurturing environment, developing action plans, and empowering her clients to facilitate change in their lives. She honed her soft skills and developed a toolkit of tactical practices that she then channeled into her work in People Ops.
Over the last 5 years Carly has led several HR technology implementations, designed and implemented people operations processes across the employee lifecycle, and created and delivered training on performance management, Worker’s Compensation, Onboarding best practices, and more for in person and remote audiences for teams upwards of 200 employees. Additionally, Carly is experienced in leave management, benefit administration, and compliance.
Above all, Carly is passionate about creating engaging employee experiences, promoting a culture of learning, and implementing effective processes. She believes in a compassionate and heart-centered approach to People Ops and is a collaborative partner who seeks to find solutions that benefit both the business and employee. She obtained her PHR certification and as an HR practitioner has exclusively supported startup and high growth companies spanning in the Tech, Cannabis, and eCommerce industries.
Meet Melissa
Melissa is a seasoned People Operations professional with over a decade of experience building scalable HR foundations for startups, growth-stage companies, and mission-driven organizations. As a People Manager and Consultant, she specializes in managing the full employee lifecycle, streamlining processes for compliance and efficiency, and creating people-first programs that enhance the employee experience.
Through her work with Three Hive Strategy and as a former People Manager at Caliper Holdings, Melissa has helped shape high-performing teams by aligning culture, compliance, and business impact. Her career has taken her from supporting scientific research teams in Antarctica with the U.S. Antarctic Program to scaling one of the fastest-growing cannabis CPG brands in the U.S.—always with a thoughtful, strategic, and human-centered approach.
Melissa is passionate about building workplaces where people can thrive—whether in a startup, a lab, a manufacturing facility, or on the ice in Antarctica. She holds a BA from the University of Iowa and is PHR-certified. Now based in Des Moines, Iowa, Melissa enjoys hiking, biking and spending time outdoors with her family.
Meet Katie
Katie is a startup veteran with 15 years of people-focused leadership across emerging businesses in tech, consumer packaged goods (CPG), cannabis, and the circular economy. Those varied experiences have shaped her into a versatile HR professional who knows how to build scalable people systems, navigate organizational pivots with clarity, and maintain employee engagement—all while keeping critical business goals in focus.
Katie understands the unique people challenges that come with rapid growth and constant change. She excels at creating HR infrastructure from the ground up, designing employee experiences that attract and retain top talent, and building cultures where people feel genuinely valued. Katie is a plan-and-process master who leads with a people-first ethos, helping companies create thoughtful HR systems where individuals feel seen, supported, and empowered to do their best work.
When she's not working with clients, you'll likely find Katie mountain biking or hiking Colorado's trails, cooking for friends and neighbors, or spending time with her husband, children, and their border collie, Piper.
Meet Missy
Missy is a senior internal recruiter and implementation specialist with a passion for creating cohesive teams. She honors and encourages emotional intelligence in the workplace; behavioral interviews are her happy place. She is an extrovert, known for her ability to easily communicate and gain trust with cross-functional groups. She is unrelenting and does not rest until she finds the right candidates for not only the role, but the culture and the product as well.
Missy is curious with a lifelong love of educating herself. Because of this curiosity, she has degrees in history, interior design and a teaching credential - and she's used them all. She has found that history does indeed repeat itself, whether it’s in politics or how to build a team. Her time in interior design taught her how people inhabit space, and that translates to how people inhabit a meeting, a team, or a role. It is so important to watch and listen in order to do a job well. Her teaching credential gave her a deep understanding of how to scaffold learners, be it teaching 3rd graders about adverbs or onboarding new team members. We must seek understanding, check for understanding, and meet each other in the middle in order to succeed.
From a career perspective, Missy's experience ranges from working for rock stars, reporting to Steve Jobs, producing international events to recruiting for highly niche roles in the tech industry. In each role, she has built teams, streamlined systems and been the glue. In fact, her family sometimes calls her Elmer and once surprised her with an Elmer’s Glue t-shirt for her birthday. She wears it with happiness.
Meet Jess
Jessica is a fractional talent partner who specializes in building exceptional teams for startups and growth-stage companies. With over a decade of recruiting experience, she partners with organizations to scale their hiring operations while maintaining quality and cultural alignment.
Jessica brings deep expertise in full-cycle recruiting across all functions, from technical roles to executive leadership. She excels at talent strategy and workforce planning for rapid scaling scenarios, helping companies compete for top talent in competitive markets. She helps organizations design modern, scalable hiring practices that align with their values and business goals
A passionate advocate for rethinking traditional recruiting, Jessica advises on everything from employer branding and candidate experience to ATS implementation and full cycle process design. Her people-first, tech-enabled approach combines strategic thinking with hands-on execution, leveraging modern recruiting tools and data-driven insights while never losing sight of the human element that drives successful placements.
Based in Charleston, South Carolina, Jessica enjoys exploring the Lowcountry with her husband and two daughters when she's not helping companies build their dream teams.